Top 5 reasons why marketing leaders won’t change with the times
Marketing leaders are falling behind the times. They see the changes happening but why won’t they shift?
Maybe the future of marketing looks like @Everlane
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
The ideal marketing workplace requires more than exposed brick walls
Attracting and retaining the best employees is a challenge. To compete, you’ll need to create an ideal marketing workplace, and that means more than tech.
Connecting to a new podcast on digital transformation
The new Luminaries podcast is devoted to discovering the secrets of digital transformation through interviews with industry technology leaders.
Internet founder speaks out on AI fear, the singularity, and beautiful robots
Internet founder Tim Berners-Lee imagines a world dominated by a super intelligence and its implications for the human race
What does digital transformation mean to marketing?
[podcast_player] By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this […]
An inside look at innovation hot spots and how to get your idea noticed
The tech start-up world is Jim Lussier’s playground … and it is one cool place. When Michael Dell led a successful effort to take Dell private in the fall of 2013, one of his first steps was to create a $300 million investment fund, and overnight the company became an important venture capitalist. Industry veteran Jim […]
The art and science of developing an enterprise content strategy
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
It’s not a pitch, it’s a person. The super powers of influence marketing
Unlocking the power of influence marketing requires a focus on relationships, not pitches
Social selling and the social enterprise: From fantasy to reality
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been able to make it work. By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, […]