The business case for content marketing consistency
It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.
Content monetization, brocial media, and the role of love in business
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
How to create a winning strategy with crappy content
The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win
Social media giants tighten their grip on small content producers
Social media promised to be the great equalizer for all businesses but content producers are being squeezed by companies if they don’t play by the rules
Does every business need content marketing? A reality check.
It’s time to emerge from the echo chamber and view content marketing rationally. Does every business need content marketing?
A new process to quantify content marketing success
This new process to quantify content marketing success puts your company in the best position to create economic benefits from your marketing effort.
Case study: Social media engagement as a point of differentiation
It’s a noisy world out there but maybe the human touch is what you need to cut through the clutter. A social media engagement case study
A solution to the content marketing measurement puzzle
What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
Polish up your best content to drive content marketing value
Help your best blog posts cut through the clutter and deliver new content marketing value through historical optimization
Do People Trump Content in Marketing?
The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital content in marketing