Does your business need an online community?
Online community is the most misunderstood concept in marketing. Here’s why.
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
Is writing a book a marketing tactic or a long-term strategy?
Writing a book can help boost your career and personal brand. Is it right for you?
The business case for content marketing consistency
It’s very simple. To win in the long term with content marketing, you need to show up. Content Marketing Consistency.
Strategies to deal with losing readers through the newsfeed evolution
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
Straight talk on Patreon and patronage for content
With pressure on content and content monetization new platforms are emerging like Patreon & micro-payments. Exploring the controversy behind the idea
Sponsored content and the economics of trust
Sponsored content is the hottest monetization strategy on the web. But what are the strategic implications of renting out your trust?
Every option to make money from your content
The marketing landscape has changed so dramatically. How have the rules changed to make money from your content?
Content under attack … and a solution
Content creators are under attack from every corner. Here’s a discussion of the current state and a partial solution.