eric wittlake Tag Archives - Page 2 of 2 - Schaefer Marketing Solutions: We Help Businesses {grow}

3 Steps to Building a Better B2B Target Account List

By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, […]

5 Reasons LinkedIn Has Lost Its Luster

I’ve become a pawn in a LinkedIn revenue machine fueled by vanity metrics and gamification instead of business networking.

Why CEOs Shouldn’t Trust Marketing

By Eric Wittlake, {grow} Contributing Columnist New research says that 8 in 10 CEOs don’t trust marketing. As a marketer, that stings. Sadly, the CEO who doesn’t trust marketing today […]

Return on Optimism: Business as an act of positive thinking

Return on Optimism: Business is an act of optimism. You cannot embrace it and fully invest yourself into it without an optimistic outlook.

Can a Fortune 500 company be more human?

By Eric Wittlake, {grow} Contributing Columnist Mark Schaefer recently wrote that “to stand out we need to be more human.” His article struck a chord with me and I wanted […]

Should you be betting on out-sourced content?

Media companies have been building valuable audiences on the back of the content they publish for years. What if you depended on out-sourced content?

6 ways content marketers will respond to radical content filters

By Eric Wittlake, {grow} Contributing Columnist No one cares about “content.” Seriously, no one. When is the last time you heard someone say they want content about building a house, […]