3 Steps to Building a Better B2B Target Account List
By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, […]
Posts Tagged ‘eric wittlake’
5 Reasons LinkedIn Has Lost Its Luster
I’ve become a pawn in a LinkedIn revenue machine fueled by vanity metrics and gamification instead of business networking.
Why CEOs Shouldn’t Trust Marketing
By Eric Wittlake, {grow} Contributing Columnist New research says that 8 in 10 CEOs don’t trust marketing. As a marketer, that stings. Sadly, the CEO who doesn’t trust marketing today […]
Return on Optimism: Business as an act of positive thinking
Return on Optimism: Business is an act of optimism. You cannot embrace it and fully invest yourself into it without an optimistic outlook.
Can a Fortune 500 company be more human?
By Eric Wittlake, {grow} Contributing Columnist Mark Schaefer recently wrote that “to stand out we need to be more human.” His article struck a chord with me and I wanted […]
Should you be betting on out-sourced content?
Media companies have been building valuable audiences on the back of the content they publish for years. What if you depended on out-sourced content?
6 ways content marketers will respond to radical content filters
By Eric Wittlake, {grow} Contributing Columnist No one cares about “content.” Seriously, no one. When is the last time you heard someone say they want content about building a house, […]
Why you’ve already missed the hottest marketing opportunity
The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak.
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