evergreen Tag Archives - Page 31 of 31 - Schaefer Marketing Solutions: We Help Businesses {grow}

5 ways to use social media in sales even if your customer isn’t on Facebook

If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media

3 fundamentals of a successful social selling strategy

On the social web, you’re not supposed to sell. But what if that’s your JOB? Here are three social selling strategies

Why content marketing is a “do-over” for social media

Content marketing gives us a chance to achieve what social media marketing should have been doing all along. A do-over for social media.

If I give away content, don’t I give away my business?

If you give away content, what do you have left to sell? The surprising secret strategy behind content marketing success!

A different way to think about social media ROI

Here’s why 100,000 people unfollowed me on Twitter

It’s true. 100,000 people unfollowed me on Twitter. And it all makes sense.

A Rant: In Praise of The Unremarkable

Here’s to the unremarkable. Endless “manifestos” about dreaming your way to success and adventure are creating a culture that believes you’re worthless.