What Marketers Need To Know About Truth Decay

What Marketers Need to Know About Truth Decay

By Brooke B. Sellas, {grow} Contributing Columnist Truth decay is all around us. As we increasingly become inclined to disregard facts, data, and analysis, we base our decisions and outcomes on opinions. Someone in PR may call this “spin” but it’s truly something marketers need to be wary of. Here’s what truth decay means for […]