7 Ideas for Advanced Social Media Education

For the past three years I have been teaching college or graduate level classes in social media marketing.  Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? What new skills and ideas would go into the next level […]

Success on the social web? It all boils down to this.

Do you want to look like a genius at your company?  Walk into a meeting and say, “Future Internet Marketing success all boils down to one thing: Creativity.” If they ask you why, tell them I told you to say this.  Then they will say “Who the hell is that?” and it will probably go […]

The Majestic Hope of Social Media

This has been a strange year of growing pains for the social web — privacy issues, cyber-bullying, gurus galore, and technical failures seemed to dominate the headlines. But there’s something amazing and wonderful ahead.  Can you feel the hope and momentum building like I do? Here are three reasons to be excited about the next year of […]