A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
An expanded view of influence marketing measurement
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
The FTC and Influence Marketing: The crackdown begins
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers
8 Practical applications for influence marketing
Influence marketing has become so popular is may be over-used or mis-used. To help sort it out, consider these practical applications of influence marketing
The seedy underbelly of advocate marketing
The good, the bad, the ugly of advocate marketing from Mark Schaefer and Tom Webster. What are the best practices? How are companies robbing brands?
It’s not a pitch, it’s a person. The super powers of influence marketing
Unlocking the power of influence marketing requires a focus on relationships, not pitches
Social advocacy marketing gains legitimacy
Ekaterina Walter answers the tough questions about the emergin field of advocacy marketing
A guide to free and easy influencer research tools
The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web
The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.