Social advocacy marketing gains legitimacy
Ekaterina Walter answers the tough questions about the emergin field of advocacy marketing
Ekaterina Walter answers the tough questions about the emergin field of advocacy marketing
The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
Put yourself in the place of an influencer before starting your outreach campaign
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
The always-interesting C.C. Chapman talks about being on the receiving end of influence marketing and how brands can do it better
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
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