Influence Marketing is hot and about to get hotter
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
A plan to earn your way into the hearts of Internet influencers
Put yourself in the place of an influencer before starting your outreach campaign
Your checklist for safe Influence Marketing
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
The do’s and don’ts of influence marketing with C.C. Chapman
The always-interesting C.C. Chapman talks about being on the receiving end of influence marketing and how brands can do it better
Few brands driving online influence and advocacy, study shows
New research shows a huge “advocacy gap” between passionate consumers and those who actually talk about brands.
Five marketing and business lessons from Japan
Do you bow deeply to your customers? Here are for inspiring business lessons from the Japanese
Influence marketing: What’s next?
Traditional media is on the decline and we can now identify “influencers” with relevant content pipelines to help us. Now what do we do about it? Whats next