Get out your dancing shoes, it’s time to blog
Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I realize that is not normally something you would put on a resume. Let me explain. I often wonder, “Who really has the time to read all these blogs?” Don’t you […]
How social media can hurt business relationships
 The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, there can also be danger, if the technology is mis-applied or misunderstood. Here are some ways social media can destroy customer relationships: 1)     Hit and […]
Research shows small business owners struggle with Twitter
The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who have mastered it are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. Just 27 percent of the respondents […]
This is the future of social media
Mark Schaefer makes 12 predictions about the future of social media
The curious case of the Twitter Quitters
One of my customers is a brilliant management consultant. An engineer by training, he does not come by marketing instinct naturally and asked me to help. This is a customer tailor-made for Twitter: Small business-owner Enormous, global market potential (needs a lot of awareness) Small budget No time to blog, develop content, etc. Tech-savvy Is a […]
Most companies can’t connect social media efforts to success
For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is this report significant? With nearly 3,000 valid respondents, this is probably the largest survey ever conducted on this subject and also represents one of a handful of social media research […]
An interview with GE’s Social Media Wizards
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social media initiative when doing research for an article on Social Media’s B2B Superstars. I’ve continued to be impressed with their aggressive and progressive approach to […]
Five social media myths that MUST STOP NOW!
These five social media myths must stop now!
Finally! A B2B social media success story
At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY. I believe this is the only one in the world. ; ) And it is GENIUS! Best of all, the success comes from one of our very own {grow}-er’s, Nathan […]
Social media influence in the workplace may be relatively small
If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may not be happening at all, according to new findings by WorkPlace Media. While more than half (55%) of office workers with Web access have at least one social networking account, […]