Your Content Marketing Survival Plan: Abandon the Attention Economy
Competing in the attention economy has been the prevalent strategy for 20 years but AI is changing that. There is a new competitive landscape and intimacy wins the day.
The singular importance of “Content Inc.”
A new edition of the beloved Content Inc. book deserves a place in your permanent collection.
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
Why Joe Pulizzi and I disagree on today’s content marketing dynamics
The world keeps moving and we need to constantly re-set our marketing strategies.. This is the heart of differing views with Joe Pulizzi of CMI.
What are the most reliable content channels to connect with customers?
Organic reach is down. Content shock is up. What are the most reliable content channels to connect to your customers?
Content Marketing is not Journalism
Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder of the Content Marketing Institute and Lora Kolodny, a contributor to the New York Times and Money, sparred with the aggressive moderation of Tom Ashbrook , the host of NPR’s On Point, egging […]