19-Year-Old Shows Anybody Can Become Known With Commitment

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web
How to Become Famous in 100 days or Less

I went searching for a way to become famous in 100 days or less. Instead, I discovered that 30 may be the most important number of your career today.
A strategy to stay relevant in a tumultuous marketing world

Developing a meaningful personal brand may mean the difference between getting the business or not, and maybe remaining relevant in a fast-changing world.
Surprise! It’s not about passion. Five lessons on building a huge personal brand

The KNOWN book by Mark Schaefer establishes a step-by-step guide to helping you establish a successful personal brand. Here are five critical lessons.
Social media proficiency: A life skill?

While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?
Why content is your enemy and experiences are your friend

To stand out in a competitive and information-dense world, should we be focused on creating content, or providing experiences?
Voice from the trenches: Midway through writing a book

Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today