Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
The biggest threat to free speech and democracy isn’t speech, it’s amplification
Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.
As the web cookies crumble, what’s a B2B marketer to do?
In a cookie-free environment, the B2B marketer needs new solutions.
Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.
Mark Zuckerberg has pledged to “fix Facebook” this year. But Facebook’s biggest problems are not caused by fake news or Russian intervention. It’s from their own advertising system.
Is Your Business Ready for the General Data Protection Regulations?
Tony Dowling of Novo Consultancy shares steps your business needs to take to be compliant with the EU’s General Data Protection Regulations.
Don’t Review Your Employer on Glassdoor Until You Read This!
You might not want to post employer reviews on Glassdoor anymore. Attorney Kerry O’Shea Gorgone explains why your reviews are no longer anonymous.
How to keep yourself safe from social engineering attacks
When crafting a social media presence being found might seem great–but are you opening up opportunities for a social engineering attack?
How to Use Native Advertising Without Getting Fined by the FTC
Attorney Kerry O’Shea Gorgone discusses a strategy on How to Use Native Advertising Without Getting Fined by the FTC
Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital marketing, this is the comment that arises almost every time: “But Mark, you don’t understand. We’re regulated.” And here is my response that I bring […]