mark schaefer Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

A step-by-step approach to AI adoption for your company

AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.

Three marketing truths for turbulent times

In uncertain times, here are three marketing truths to hold onto.

Should we be afraid of Moltbook?

The hottest app in the world is shocking and scaring AI experts. Is it alive? Is it the singularity? Should we be afraid of Moltbook?

Is it time to monetize your audience through Substack?

For more than 15 years, I’ve given away my content for free. Is it time for a pivot and make a steady income from Substack?

The AI Easy Button imperils the future of marketing research

My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.

The heritage moat: Why nostalgia marketing dominates today

Nostalgia marketing is everywhere on even startups capitalize on history to create a “heritage moat.” Why is nostalgia so powerful today and how can any business use these ideas?

How to overcome Content Shock in a world of AI slop

It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.

My Fond Farewell to The Marketing Companion

Mark Schaefer beat the odds by hosting a podcast continuously for 13 years. In his final show as host, Mark tells the inside story of the The Marketing Companion — the world’s most entertaining business podcast.