mark schaefer Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

Why strategic imperfection is your essential strategy to beating the bots

When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.

Has the pressure of success made me less creative?

I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk […]

When intelligence becomes worthless, marketing artists will survive

Where can humanity transcend AI intelligence? Art will survive, suggesting that careers in the future might mean we become marketing artists interpreting the human experience.

The Thin Line Between Bold Marketing and Brand Suicide

We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals

Six practical tips to stay ahead of the marketing learning curve

In this AI-driven world, the pace of change migfht be more profound than the change itself. In this discussion, Mark Schaefer and Jay Acunzo reveal their ideas on how to keep ahead of the marketing learning curve.

Dissecting Apple’s disruptive marketing case study

A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.

A turning point for a blog, AI self-soothing, and the death of a mascot

A round-up of short observations including the end of blog comments, the end of a mascot, and the dangers of AI self-soothing.

Exploring the personal branding pivot

Many people have been working on their brands for many years. And for many, it’s time for a change. Mark Schaefer and Amanda Russell explore the personal branding pivot.