A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”
An entire digital economy depends on scattering our focus and destroying our productivity. Competitive advantage comes from the discipline of getting the important things done.
The creator’s enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?
AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why.
Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?
Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be “presence.”
Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.
It seems that every marketing leader pontificates about being real and human but there is also a curse of authenticity. Is it realistic to expect a person or a brand to be authentic in this hyper-sensitive world?
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