Is it possible to achieve human marketing at scale?
We live in a complex world where customers long for the human touch. But in an AI-crazed world, can human marketing scale? Mark Schaefer and Dennis Yu explore the idea!
Speed Kills: Why Meme Marketing Rules the Internet
Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges
Is it easier to build a business or start a movement?
Have you considered the possible link between the start of a movement and the start of a business? A new look at how people can belong to your brand and sustain a business.
Gen Z Exposed
What happened at the first-ever conference developed for Gen Z? It’s Gen Z exposed! Mark Schaefer and Sara WIlson report on this up close and personal connection with the new taste-makers.
Protecting Your Content From AI: A Contrarian View
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
How to Become a Genius
One of the highlights of my career was meeting Walter Isaacson. There’s no better person who would know what it takes to become a genius.
So … I asked him and his answer was surprisingly simple.
A personal view of the AI impact on marketing
AI is creeping into our careers and businesses. But what about the impact on our lives? In this introspective episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey provide a personal view of the impact of AI.
The surprising impact of word of mouth marketing in a digital age
Word of mouth marketing can be enigmatic but critically important in the digital age
5 Lessons from teaching personal branding classes for five years
Standing out in the world is hard, but lessons from many years of personal branding classes can help you cut through the noise.
A Unified Theory of Content Success: Can anybody create effective content?
Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?