How to be the best fake possible
The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.
Why CapCut might be the Gen Alpha social media app
CapCut is on the move and could be the next big social media app
The business benefit of social isolation and other observations
Is the government trying to control people through social isolation? No, it’s how we make money.
Five Highlights From My New Speech on AI
Mark Schaefer’s new speech on AI is connects practical business realities with radical technological transformation.
A New Look at Loyalty
Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.
Influencer marketing is hitting a dead end
One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize in “un-boxing” and product reviews. “We’re in trouble,” he told me. “Influencer marketing is hitting a dead end. It’s crashing everywhere.” He explained a consistent […]
From Memes to Memories: Gen-Z’s Quest for Shared Experiences
More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.
My most embarrassing business mistakes revealed
Have you ever had to send an apology by personal courier? Mark Schaefer and Jay Acunzo reveal their most embarrassing business mistakes!
Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand
Artificial Intelligence, Iteration and the Future of Creators
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.