Why marketers are now in the Era of Unintended Consequences

The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Dissecting 10 mind-blowing Gen Z trends

Gen Z trends are shaping commerce and culture. Here are 10 to consider.
Why does marketing exist?

Is marketing about memories and stories or something more?
A simple solution if you’re suffering from imposter syndrome

Imposter syndrome can be paralyzing. Here’s one idea to help overcome the anxiety.
Why I take Instagram seriously, and you should, too.

Instagram isn’t fluff. It’s you … or should be!
A rant: Marketing means rolling up your sleeves and doing something

A rant … Marketing needs to be more than tricking a person to click on a link.
The tortuous story of a book cover

It’s not just a book cover. It’s an adventure!
The emotional wallop of Clubhouse: The most human app wins.

I’ve spent 10 years advocating “humanity” on the web. Finally I found a place that has it. The most human app.
A lesson in the power of artisanal marketing

I learned a powerful lesson in artisanal marketing from a thank you note.
The hope and peril of synthetic content and the rise of deep fakes

Deep fakes and the rise of synthetic content will unleash creativity and threaten our institutions. Here’s what you need to know.