Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
Tom Peters’ profound and unexpected advice to the marketing community
Tom Peters is a legend and has dispensed advice for decades. But his final words on marketing surprised even him.
Three essential ideas to increase your odds of success
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
P&G is ignoring consumers, and it will lose
Ignoring consumers is never a good idea. They will rebel, and they will win.
Changing your narrative, building personal momentum
Is your life story limiting your potential? Changing your narrative can change your momentum.
Sometimes we overthink marketing. It doesn’t have to be hard.
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
How to fix marketing NOW with Raja Rajamannar
MasterCard CMO Raja Rajamannar is stirring up the marketing world and he brings his vision to The Marketing Companion.
How can personalization and data privacy co-exist?
A new, AI-driven solution will help companies provide personalization and respect data privacy.
A strategy for applying your ideas to shifts in the marketplace
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
Why I hired a sensitivity reader when I wrote my new book
Hiring a sensitivity reader was a great business decision in a world turned upside down.