First Principles: How Marketing Can Find Its Way
First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
Russians and Chinese and let’s just cool it
While spy threats from Russians and Chinese are real, let’s not forget that the politicians are creating the angst.
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
Are you ready for in-home drones?
Are you ready for in-home drones? Is your cat? One of the topics on a new Marketing Companion episode.
How to recover your Facebook Notes after Zuckerberg’s flip-flop
Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.
“I’m sick of content marketing”
My friend is sick of content marketing. Can you still have a meaningful career in this field?
Five good reasons why teaching a college class is good for business
Teaching a college class is a great way to build your business. Here are five ideas to think about.
Do you need a college degree to be in marketing?
Big Tech says you don’t need a college degree to get a job. Will this trend carry over for marketing?
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.