Adapting To The NEW Consumer With Better Analytics
Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?
Five lessons in marketing data analysis for beginners
A fundamental knowledge of marketing data analysis is critical. Here are a few ideas to help you get started
I don’t know my online audience and neither do you
How well do you know your online audience? According to this post, not at all.
Big data and small business: The future of marketing?
Where is your competitive advantage really coming from? A look at big data and small business.
You’ve hit marketing gold when the dog doesn’t bark
In an era of Big Data, sometimes marketing insight comes from the most unlikely of places
Can Marketers Predict and Measure Influence, Down to the Dollar?
By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig […]
Three implications for Big Data and your marketing department
Don’t be afraid of the implications of Big Data and marketing. Let’s focus on the the three major opportunities ahead.