The insider view of book marketing in a world where the customer is in control
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
This agency founder refers to her customers as “our people.” There is tremendous power in that idea and implications for great marketing.
In a world with declingin loyalty, we need to find some strategies to create content with emotional impact
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Organizational culture is the biggest predictor of marketing success, especially as we work to retain customers in an era without loyalty.
Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?
It can be tempting to obsess with technology instead of customers. Marketing’s job is to protect your brand. Are you doing your job?
Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs
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