marketing companion Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

When to compromise with content

Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?

The curse of authenticity

It seems that every marketing leader pontificates about being real and human but there is also a curse of authenticity. Is it realistic to expect a person or a brand to be authentic in this hyper-sensitive world?

How to be an AI Forward company

In this Marketing Companion episode, Mark Schaefer and Paul Roetzer discuss how to bring AI into an organization without leaving the people behind.

Finding Meaning in Suffering: Business Leadership When Your World Is Falling Apart

To be human is to suffer. But how do we deal with crippling sadness and keep our businesses going at the same time? In this extraordinary podcast episode, Mark Schaefer and Dana Malstaff explore the meaning in suffering, and how they persisted in a business environment when the world seemed to be crashing.

Has the pressure of success made me less creative?

I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk […]

Six practical tips to stay ahead of the marketing learning curve

In this AI-driven world, the pace of change migfht be more profound than the change itself. In this discussion, Mark Schaefer and Jay Acunzo reveal their ideas on how to keep ahead of the marketing learning curve.

Exploring the personal branding pivot

Many people have been working on their brands for many years. And for many, it’s time for a change. Mark Schaefer and Amanda Russell explore the personal branding pivot.

Goodbye Google? Dissecting the role of AI and SEO

New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve […]

How AI is creating a pandemic of dull (and what to do about it!)

Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.