marketing companion Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

Six marketing megatrends we’re watching right now

Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.

A mind-bending demonstration of AI and NotebookLM

NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.

Are You Playing Small? Three Questions That Transform Your Career

If you’re feeling stuck in a sea of sameness, it might be time to transform your career. Mark Schaefer and Keith Jennings provide three key questions to push you to the next level.

How to talk to your children about social media and AI

Figuring out how to talk to your children about social media is difficult and emotional. In this episode of The Marketing Companion, Mark Schaefer and Paul Roetzer talk about a new tool to help, and more.

An inside view of LinkedIn success

LinkedIn success can be elusive with constant changes to the platform. Advice from Richard Bliss will help you navigate this essential social media site.

The signature story: Your critical marketing asset

Your signature story can propel your brand, sales and speaking career. How do you create one for yourself?

Exploring the overlooked world of social objects

Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea.

Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?

AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?

State of the Nation: Brand Communities

Brand communities are a hot trend right now and seem to be everywhere. Mark Schaefer and Sara Wilson consider the state of the nation and what’s happening in politics, Gen Z, startups and more.