Diving into the bizarre and secret world of luxury brand marketing
The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.
What the “Whole Self” Movement Means to Marketers
The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.
What is the ROI of a blue check mark?
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
12 Ways Brands are Flexing to Meet Gen Z on Their Terms
Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
A profound discussion on the AI threat to creativity
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
Marketing best practices for nonprofits
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
The best achievement of my career
I’ve had the most amazing career. For example, I’ve … Published ten books that people love. Graduated with two master’s degrees Earned seven patents Worked with amazing companies like Dell, Johnson & Johnson, and Adidas. Been a speaker on some of the world’s biggest stages. But the very best achievement I’m most proud of is […]
Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
Why Tom Peters thinks desperation fuels excellence
Tom Peters provides extraordinary advice in this interview including his view that desperation fuels excellence
Big Marketing Ideas for 2023 and Beyond
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.