The end of control. How brands are handing marketing over to the customers
We are seeing the end of control show up in branding efforts everywhere. Here are three examples where customers are the marketers.
Posts Tagged ‘marketing rebellion’
The future of marketing is here. It may not include you.
The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.
How I learned how to expose my heart in my blogging
My writing was stale and salesy and then Mark Schaefer taught me how to lead with my heart and everything changed.
Sorting out the difference: Personalized versus personal
Many companies want to humanize their customer approach but first sort out personalized versus personal.
What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
The Compelling Business Case for Belonging
There is a belonging crisis in our world. Is there a role for business as a solution? Is there a business case for belonging?
Maybe the future of marketing looks like @Everlane
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
The insider view of book marketing in a world where the customer is in control
Selling business books is extremely difficult. The author shares his book marketing insider tips that helped “Marketing Rebellion rise to the top of the charts.
Big brands struggling to connect to the Marketing Rebellion
A recent post from SXSW showed that big brands are struggling to connect to the Marketing Rebellion
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