Human-centered marketing case study: A radical business turnaround
This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.
With the proliferation of intelligent tools and an “always-on” customer, how is your brand (and marketing) preparing to engage with the connected consumer?
Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
Naming a two-year book project in two words turned out to be the copywriting challenge of a lifetime.
This marketing manifesto summarizes key points in a human-centered approach to marketing.
The Best a Man Can Get ads are creating controversy for Gillette but there is strong marketing rationale behind the project. Meaning matters.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.
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