The AI Easy Button imperils the future of marketing research
My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.
New Research Shows That From Boomers to Zoomers, Authenticity Matters
Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.
Five signs that new pandemic consumer trends are sticking around
These five pandemic consumer trends show how marketing has changed forever
What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Don’t look now. Here come the post-Millennials
Before you know it the post-Millennials will be a dominant demographic group. Here is some early research on the next generation of consumers
Key to marketing success? Hit ’em where they ain’t
Is creativity the key to successful marketing? No, I think you just need to stick to the facts!