New Research Shows That From Boomers to Zoomers, Authenticity Matters
Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.
Posts Tagged ‘marketing research’
Five signs that new pandemic consumer trends are sticking around
These five pandemic consumer trends show how marketing has changed forever
What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Don’t look now. Here come the post-Millennials
Before you know it the post-Millennials will be a dominant demographic group. Here is some early research on the next generation of consumers
Key to marketing success? Hit ’em where they ain’t
Is creativity the key to successful marketing? No, I think you just need to stick to the facts!
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