Snapchat needs to pay attention to the cool kids, and so do you
Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.
Why the content marketing future is NOT in video content
Will you be left behind if you don’t produce video content? Here is evidence to explain why the content marketing world will balance out.
What is your strategy in an era of brand resistance?
Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?
Customer success: 3 Off-beat tools for small businesses
When you run your own business, customer success can be a daunting task. Here are three surprising tips to help you help your customers succeed.
Carthage must be destroyed – and Facebook competition too.
Mike Allton shares how Facebook competition is getting smaller. It seems now the platform is after YouTube and SnapChat as well.
A Simple Rule for How Brands Should Work with Influencers: Attention Retention
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
If you’re not embracing native advertising, your content marketing strategy is obsolete
Chad Pollitt writes how the US has gotten so far behind other countries in native advertising technology – and who is to blame.
10 Epic Shifts that are Re-Writing the Rules of Marketing
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
The alternative to content marketing command and control? Advice from OK Go
Refreshing advice from a rock band on how content marketing really works in the world today. Lessons from OK Go challenge the content status quo!
How SMBs can get more leads through marketing automation
Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.