Does every company need a social media strategy?
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?
Why your social media plan needs gurus and storytellers
If you’re only looking at social media strategy for success, you’re only seeing half the picture.
Social Media Good Samaritan donates tweets to save businesses
An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!
6 Factors that turn social media strategy into RESULTS
These seven factors make the difference between social media strategy success and failure.
Please. Make me feel something!
Do the best companies make you think or feel? The author suggests feeling is what makes things happen.
Adopting a Piggly Wiggly View of Social Media
If a grocery chain built a business based on trust, can’t your marketing communications department?
The Social Media Minefield: Five factors blocking your success
Many companies are facing the same five hurdles to social media success. What do you do about it?
Key to marketing success? Hit ’em where they ain’t
Is creativity the key to successful marketing? No, I think you just need to stick to the facts!
Social media and the end of empathy
Business success is built on empathy. Are we losing this ability?
It worked for Zappos. It probably won’t work for you.
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, 50,000 videos and their employees tweet like rabbits in heat. It’s worked for them and it’s a wonderful case study. I get it.  But it’s probably the wrong […]