Social Media Good Samaritan donates tweets to save businesses
An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!
6 Factors that turn social media strategy into RESULTS
These seven factors make the difference between social media strategy success and failure.
Please. Make me feel something!
Do the best companies make you think or feel? The author suggests feeling is what makes things happen.
Adopting a Piggly Wiggly View of Social Media
If a grocery chain built a business based on trust, can’t your marketing communications department?
The Social Media Minefield: Five factors blocking your success
Many companies are facing the same five hurdles to social media success. What do you do about it?
Key to marketing success? Hit ’em where they ain’t
Is creativity the key to successful marketing? No, I think you just need to stick to the facts!
Social media and the end of empathy
Business success is built on empathy. Are we losing this ability?
It worked for Zappos. It probably won’t work for you.
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, 50,000 videos and their employees tweet like rabbits in heat. It’s worked for them and it’s a wonderful case study. I get it.  But it’s probably the wrong […]
How social media can hurt business relationships
 The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, there can also be danger, if the technology is mis-applied or misunderstood. Here are some ways social media can destroy customer relationships: 1)     Hit and […]
This is the future of social media
Mark Schaefer makes 12 predictions about the future of social media