marketing strategy Archives | Page 20 of 21 | Schaefer Marketing Solutions: We Help Businesses {grow}

For a moment, Barbie was a hooker

A funny story about Barbie

Most painful marketing mistakes — Part 5 "complacency"

Success does not breed success. Success breeds lethargy. The people and companies I admire most are the ones who have had the guts to re-invent themselves IN THE MIDST OF […]

Most painful marketing mistakes — Part 4 "No value proposition"

Painful marketing blunder number 4: No unique value proposition. The pain factor on this one is VERY HIGH because you’re probably going to spend a boatload of money before you […]

Can social media be successful in B2B?

Most of the professional marketing forums are clogged with endless debate over questions like “Is Twitter for real?” and “Getting sales leads from Facebook.” Usually I sit back and let […]

Most painful marketing mistakes — Ego

Part two in a series of blunders I know you can avoid, gentle reader! One my wisest and favorite teachers would preach, “there is no such thing as a personal […]

Most painful marketing mistakes — Lack of strategy

Today I’m beginning a new series on the most painful small business marketing mistakes. Follow me for the next few days and you’ll get the whole picture! Mistake number one […]

A sign that the Twitter apocalypse is upon us

Twitter mania has become hysterical. And I do mean FUNNY! : ) Today I learned of a new site called Twtjobs where job seekers can create a “Twitter Resume.” For […]

Recession Essentials Part 3: Embrace customers

This is part three of a series providing the essential marketing strategies you MUST drive during this economic downturn. Allow me to start with a story. It’s short and you’ll […]

Recession Essentials Part 2: Defend your marketshare

This is part two of a series providing the essential marketing strategies you MUST drive during this economic downturn. Like a hungry wolf circling the weakest lamb, the recession will […]