This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. Often, our market research may show a compelling customer need but after a launch, the concept falls flat because of an intangible psychological burden consumers […]
Five significant trends that point to marketing’s future
Marketing’s future could go anywhere, but here are five trends that could determine our future.
Five facts indicating dramatic post-pandemic consumer changes
Consumer changes post-pandemic might dictate radical new marketing strategies.
A fast and innovative method of strategy development
Strategy development used to mean months of research but today it might be being in the moment.
The two key business questions every website must answer
Answering these two key business questions will unleash your strategic direction.
Why asking for help could be your next great marketing strategy
Asking for help seems like a foreign idea for a brand but there is power in involving customers in the journey.
Acting like a friend as a guiding marketing strategy
Acting like a friend can be a foundational marketing strategy.
Three essential ideas to increase your odds of success
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
Sometimes we overthink marketing. It doesn’t have to be hard.
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.