Welcome to the supply chain, your marketing strategy
A few weeks ago my friend Carol DeVito told me that right now, the supply chain is marketing. That might sound unusual if you’re busy working on your content marketing or social media strategy, but nothing is impacting brand loyalty right now as much as product and labor shortages. “Companies are struggling to keep products […]
Is there a renaissance ahead for organic social media?
Organic social media seems like yesterday’s strategy but now might be the time to re-consider it.
Five strategies to win the content marketing arms race
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Hashing out a new marketing framework
Keith Jennings and Mark Schaefer reveal a useful new marketing framework based on an economic theory.
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
Marketing ideas for the boring brand
Is a boring brand the end of marketing possibility? Not necessarily.
Enter the bizarro world of the next generation consumer
Marketing to the next generation consumer means accepting them more than understanding them.
Five reasons why your marketing department needs to focus on personal branding
Personal branding should be the centerpiece of a modern marketing strategy
Reconsidering the marketing budget when everything is marketing
Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?