Your social media ROI shock treatment
Today, let’s do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. I think this might just blow your mind. I’ll have to make some broad assumptions because every company is different, but you can insert your own numbers and do the math for […]
The Biggest Lie in Social Media Marketing
This is what real ROI looks like. Except if you’re in Canada. Then it would be red, blue and purple. Canadian money rocks. Do NOT skip over this article — It might just save your reputation, your credibility and your career! ROI (Return on Investment) seems to be THE social media marketing topic right now […]
Twitter for business: Four breakthrough insights
I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public relations, social media, direct marketing and events. Ben is a true online marketing pioneer. Prior to his current position, Ben led the eBay B2B trading […]
The writing’s on the wall: An interview with Sharpie’s Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? I decided to “follow” SharpieSusan and see for myself. I’m hooked. The enthusiasm, authenticity and wit driving her stream of tweets is addictive! A former […]
Ten reasons your website is killing your business
I’m alarmed by the number of otherwise brilliant business people who are allowing watch as their website is killing their business. Many business leaders I meet have abdicated their responsibility to market and sell their products by handing this power to a web designer – believing their website IS their marketing plan. The web has […]