Posts Tagged ‘measurement’

The content marketing argument for selling nothing

When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?

Marketing without measurement in a world of malignant complexity

In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.

Why achieving marketing accountability is harder than it seems

In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.

Most companies can’t connect social media efforts to success

For the last two months I have been eagerly anticipating the results of Dr. Ben Hanna’s Business.com 2009 survey of corporate social media utilization. Why is this report significant? With nearly […]

An interview with GE’s Social Media Wizards

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]

How do I get my boss to understand social media?

In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on […]

Social Media’s Economy of Giving

In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business […]

Social media influence in the workplace may be relatively small

If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may not be happening at all, […]

Yes, it IS about the money

I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually […]