Big Marketing Ideas for 2023 and Beyond

Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
The Transformation is Happening: Consumers as Brand Creator

Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
How to connect to customers in the metaverse and beyond

Mathew Sweezey predicts how we will connect to customers in the coming metaverse age.
Are you getting buried by the stylized persona?

The danger of the stylized persona and other timely marketing observations.
Five significant trends that point to marketing’s future

Marketing’s future could go anywhere, but here are five trends that could determine our future.