Klout overhauls its business model, but does it answer its critics?
Klout overhauls its business model, but does it answer its critics?
Six hot trends in social influence marketing
Social influence marketing is moving out of the experimental stage and into the mainstream. What’s next?
PeerIndex Founder reveals social marketing developments
The founder of social scoring company PeerIndex discusses progress in his company, the push-back he is getting from some corners of the advertising business and social scoring trends.
Are you ready for Return On Influence?
We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend
Get ready. Social scoring will change your life.
Social scoring is a new trend to identify social media influencers. Could it catch on with brands?