personal brand Tag Archives - Page 2 of 3 - Schaefer Marketing Solutions: We Help Businesses {grow}

Five ways the pandemic elevated the importance of personal brands

The importance of personal brands can no longer be disputed, especially now.

Four ways to jumpstart your content marketing by creating insights instead of information

There is a big difference between information and insight. Creating insights may win the day for content marketing!

Three YouTube stars share their intimate personal branding lessons

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions […]

11 Inspired nudges to help you write your book

Have you thought about self-publishing a book? Here is some inspiration to help you try! This will help you write your book.

Can you adapt to radical social media marketing change?

The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City. Pigeons strutted around […]

On Twitter, even casual interactions can deliver business benefits

This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … […]

The social web is starting to feel like high school

A while back I wrote an article about the fortress-like tendencies of the A-List bloggers and the sycophants who follow them. I compared it to an exclusive country club. But as […]

A formula for social media business success

Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]

Successful business blogging in just one step

This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based […]