Four ways to jumpstart your content marketing by creating insights instead of information
There is a big difference between information and insight. Creating insights may win the day for content marketing!
Three YouTube stars share their intimate personal branding lessons
I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions of followers, contracts with mega brands, and huge amounts of money pouring in. And I also found them to be incredibly down to earth and […]
11 Inspired nudges to help you write your book
Have you thought about self-publishing a book? Here is some inspiration to help you try! This will help you write your book.
Can you adapt to radical social media marketing change?
The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City. Pigeons strutted around me waiting for a speck of food to drop. As I was balancing my plate of chicken and rice, a pigeon dive-bombed my plate, sending […]
On Twitter, even casual interactions can deliver business benefits
This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … and ended with the video about my business that you can view by clicking the image above. I was watching a Monday night football game […]
The social web is starting to feel like high school
A while back I wrote an article about the fortress-like tendencies of the A-List bloggers and the sycophants who follow them. I compared it to an exclusive country club. But as I’ve reached a wider audience and gained more experience on the social web, I’m learning that some of the online behaviors deserve even less credit than that.  A […]
A formula for social media business success
Starbucks. Â Dell. Â Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was acknowledged as a Twitter marketing authority in the same breath as Chris Brogan and Jeremiah Owyang, two national marketing luminaries. If you are a regular […]
Successful business blogging in just one step
This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based Base One, and blogs for his company site, Beyond. John posed this question to me today: “If you had to give me the top 5 […]
Lessons from a marketing strategy gone wrong (mine!)
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following my own rules … but let’s see what you might learn from my mistakes. Something I have preached relentlessly: When you start a social media […]
How do you handle a crowd of followers?
My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter relationships. One Twitter friend, who I have never met, called me and discussed the issue for an hour! If you haven’t read some of the […]