Can social media personalities “scale?”
Can social media personalities scale? The author looks at the limitations. The irony of social media is, the more popular you become on the social web, the less effective you might be! Is there an answer?
Why The Most Important Part of Your Brand is Invisible
An article that shows the invisible factor of your brand can be much more important than your visible one.
Case study: Using social influence to build a personal brand
Here’s a great example of how a college student used the social web to make her dream come true.
Four ways to become a spellbinding online personality
It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.
When social media destroys a career — The business case for being a fake
A guest post by {grow} community member Leslie Lewis Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it. Here’s why. I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online.  You could Google my real name and […]