Influencer crush, content marketing mush, TikTok slush

Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Quit looking for the easy solution and do your marketing job!
Marketers and bloggers have taken the easiest approach to using new technology, resulting in abuse and a backlash. It’s time to get serious about marketing again.
QR Codes Have the Beer Can Problem
There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here’s the Wikipedia definition. I’m not an expert in QR codes —Â or anything for that […]