Why every business is selling diapers now. AI versus SEO
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?
When to compromise with content
Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?
Goodbye Google? Dissecting the role of AI and SEO
New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve secured two customers through AI. So, how is this going to work? It seems that Google is in trouble, but how can you bet against […]
Is an SEO investment always smart for your business?
A simple analysis to see if an SEO investment is smart for you company.
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
What a Peanut Can Teach You About Search Marketing
Would you spend millions of dollars on a Super Bowl campaign and leave out search marketing as a component. Here are a few lessons learned from Baby Nut.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
Four options to transcend the social media clutter. Pick one and do the work.
Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.
The best SEO book in the world? A surprising discovery.
The best SEO book was never meant to be a book about SEO. But an underlying philosophy points to the truth of our digital world today.