A handy guide to hating people on social media
Hating people on social media is so easy except when it’s not. A lesson in hate from travels to China, Russia, and beyond.
Posts Tagged ‘social media best practices’
Why Gated Content Kills Your Marketing Success
Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.
Stop blaming short attention spans!
Attention spans are short. Guess again.
Five best practices for those difficult brand apologies
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
Is embarrassment your entrepreneurial secret weapon?
Think you’re a lazy screw-up? Do people call you a contrarian? Quash your embarrassment, because this is your entrepreneurial secret weapon
10 Steps for your company to embrace cause marketing — and be believed!
There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!
Four ways to jumpstart your content marketing by creating insights instead of information
There is a big difference between information and insight. Creating insights may win the day for content marketing!
My number one idea for unleashing personal productivity
Personal productivity has to be a focus if you’re an entrepreneur or small business. As Mark Schaefer explains, it takes focus on one idea.
The Marketing Companion Podcast
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Let's plot a strategy together
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