B2B Social Media Case Study: How I made $47 million from my B2B blog
$47 million form blogging? It’s true. One of the most interesting and inspirational social media case studies ever!
How social media case studies can jeopardize your strategy
Social media case studies can strike fear int he heart of resistant executives but may also present a danger to our marketing efforts.
My Foray Into the Social Media Fray
It took a leap of faith for the author to move from social media coward to the social media fray
Does every company need a social media strategy?
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?
Case study: Using social influence to build a personal brand
Here’s a great example of how a college student used the social web to make her dream come true.
Case study: Finnair puts social media community to work
This is a remarkable case study on how a company is building a passionate and effective social media community.
Maybe using LESS social media is the path to online success
A survey of the most successful SM practitioners shows they’re using social media less that you think. Maybe there is an alternate path to success?
Case study: Social Media Makes Big Splash for Small Entrepreneur
Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became tired of painting splotches all over her walls every time she wanted to re-decorate. So she invented a product called “Small Wall” that allows decorators […]
Social media success story: Marketing a medical practice
Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things even more difficult, the practice specializes in cosmetic surgery — not a subject people usually want to pronounce in a public sort of way. Add […]