Five reasons using controversy as a content strategy backfires
“Creating controversy” may be popular advice on how to to create traffic for content but does it represent a legitimate strategy?
Why content marketing is a “do-over” for social media
Content marketing gives us a chance to achieve what social media marketing should have been doing all along. A do-over for social media.
SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
Developing rich content is hard work and it is easy to take shortcuts. But what are the risks to out-sourcing content?SEO Ethics and Content Marketing: Spammers vs.Thought Leaders
Time, attention, and the content creation curve
Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.