Don’t be overwhelmed. Custom GPTs are simple and fun!
This is a simple tutorial to create Custom GPTs for use in social media marketing
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Why “conversations” are the low-hanging fruit of any customer journey
Marketing innovaton and insight might be accessible to all businesses trying to understand the customer journey.
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
Assessing a decade of social media marketing with Jay Baer
[podcast_player] A few weeks ago, my friend Jay Baer and I started reminiscing about the last ten years. Can you believe we’re at the end of a decade? In many ways, this was the Decade of Social Media. For better or worse the social web has dramatically impacted relationships, history, culture, media, politic, and just […]
So what about that Peloton ad?
A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?
What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)
Knowing your social media marketing purpose is hard to do but SO IMPORTANT. Follow these three tried-and-true steps to create yours.
Why Instagram organic reach is about to fall into the Facebook trap
Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
How to get started as a crypto social media marketer
If you’re feeling a little underpaid in your current social media role and are looking to spread your wings into the crypto and blockchain industry, this is an actionable guide to rapidly learning all you’ll need to know about crypto social media marketer.
Five reasons to be enthusiastic about the future of social media marketing
There is a lot of negative news on the social media scene but examining the big picture reveals an optimistic view of the possibilities of social media marketing.