What Social Media Can’t Do…
Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here’s a realistic view!
Social Media ROI — Not just for the big companies
How does a small business get to the heart of what is really working in social media? Here’s one way to get an answer.
Social Media, Conflicting Data, and the Search for Truth
The state of social media research is appalling. It’s time to do something about it.
It’s not just ROI. It’s RELEVANCE!
What’s the ROI of social media? Yes we need to measure, but are you ROI-ing your way into disaster?
What are we going to do with all the social media ads?
Social media platforms are multiplying and they all depend on one thing — advertising. This creates unprecedented opportunities for marketers.
Why Facebook will become the most dangerous company on earth
Facebook will become the most dangerous company on earth when its strategy changes in ways that I believe could portend desperation and disaster.
Always measure your social media effort. Except when you shouldn’t.
Social media measurement cannot be conducted in a vacuum. You must consider the context of the organization’s goals, budget and culture.
The social media measurement smackdown
Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.
How to save your butt when the social media bubble bursts
I am going to go on a rant. But first, while I still have my composure, allow me to tell you a short, yet relevant, story. I started my corporate career in the midst of an economic downturn for my industry. I was working for a Fortune 100 company and to get through this difficult time, […]