social media roi Tag Archives - Page 2 of 3 - Schaefer Marketing Solutions: We Help Businesses {grow}

A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.

Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here’s a realistic view!

How does a small business get to the heart of what is really working in social media? Here’s one way to get an answer.

The state of social media research is appalling. It’s time to do something about it.

What’s the ROI of social media? Yes we need to measure, but are you ROI-ing your way into disaster?

Social media platforms are multiplying and they all depend on one thing — advertising. This creates unprecedented opportunities for marketers.

Facebook will become the most dangerous company on earth when its strategy changes in ways that I believe could portend desperation and disaster.

Social media measurement cannot be conducted in a vacuum. You must consider the context of the organization’s goals, budget and culture.

Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.

Posts Tagged ‘social media roi’