Pimping your posts and the myth of the 80-20 rule
There’s this buzz going around about spending 80% of your social media effort on promotion. That is just not going to work. Here’s why.
Posts Tagged ‘social media strategy’
How do you use social media to promote a boring product?
Is your product boring? Social media still might fit in your plans, as this example shows.
Are we in a marketing revolution … Or something even more surprising?
Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.
The 6 critical questions guaranteed to drive your social media strategy
These are not easy questions, but if you can answer them, you’re on your way to a solid social media strategy
Social media and the forgotten business opportunity
Social media used to be about relationships. A look at the lost opportunity when we forget about this.
Social media disaster: What I learned when EVERYTHING went wrong
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!
What makes a blog tick? An insider’s guide to audience connection
Audience connection is important in a blog or any type of content. This analysis shows how a variety of content types connected.
Wordcloud hell, customer insight, and the power of the one
A wordcloud is meaningless unless you put in some work to dig deep into customer insights.
5 ways to use social media in sales even if your customer isn’t on Facebook
If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media
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