The insider’s guide to social media consulting success
Social media consulting success doesn’t start with a Facebook page. Let’s back up a few steps first.
Does every company need a social media strategy?
As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does everybody need a social media strategy?
Social media engagement is not a strategy
Pushing social media engagement rates may look good on paper but might not be the best business or marketing strategy for a business.
The Business Case for Buying Facebook Likes
While social media purists want to avoid buying Facebook Likes, is there any way to avoid it? And should we? The case for faking it.
A cautionary tale: Putting your business in the hands of Facebook
Why do we need a website when we have Facebook? Let us count the ways! A cautionary tale
Your 2013 Social Media Strategy: Grow a Pair.
The best plan for 2013 is to stop whining and do something. A manifesto for lighting a fire under your CMO.
Why your social media plan needs gurus and storytellers
If you’re only looking at social media strategy for success, you’re only seeing half the picture.
The level playing field has turned into a content arms race
Is the social web a level playing field for small business owners? Increasingly, the answer is no. Here’s why.
The ultimate content marketing challenge
Content marketing offers tremendous advantages — except if you’re the second one to market. A tale of content marketing murder.
Social Media Good Samaritan donates tweets to save businesses
An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!