Adopting a Piggly Wiggly View of Social Media
If a grocery chain built a business based on trust, can’t your marketing communications department?
Posts Tagged ‘social media strategy’
The Social Media Minefield: Five factors blocking your success
Many companies are facing the same five hurdles to social media success. What do you do about it?
The Secret Sauce for Creating Gold Medal Relationships
Businesses pay an enormous amount to earn the same loyalty and devotion from its consumers. But why do they still struggle with creating enduring customer relationships?
7 social media lies the gurus want you to swallow
Many companies are piling onto the social web out of fear of being left behind. This post explores some critical thinking that is needed in this space
How to Save a Sputtering Social Media Program
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
Six ideas to win executive sponsorship for your social media effort
You will not have success with your social media effort without executive sponsorship. Here are six ideas to get the boss on board.
How does a small business move into social media marketing?
It’s hard to bootstrap a business and worry about your Facebook page too. Here are some practical guidelines for social media success.
The profound power of five blog readers
This inspiring case study shows sometimes having just five blog readers is all you need.
Is social media making you a lazy communicator?
Social media communications might be expedient. But is it effective?
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