7 social media lies the gurus want you to swallow
Many companies are piling onto the social web out of fear of being left behind. This post explores some critical thinking that is needed in this space
Posts Tagged ‘social media strategy’
How to Save a Sputtering Social Media Program
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
Six ideas to win executive sponsorship for your social media effort
You will not have success with your social media effort without executive sponsorship. Here are six ideas to get the boss on board.
How does a small business move into social media marketing?
It’s hard to bootstrap a business and worry about your Facebook page too. Here are some practical guidelines for social media success.
The profound power of five blog readers
This inspiring case study shows sometimes having just five blog readers is all you need.
Is social media making you a lazy communicator?
Social media communications might be expedient. But is it effective?
We are all standing on digital quicksand
Negativity Bias takes on a whole new meaning when even the slightest gaffe can be career-defining. Why take any risk at all?
For social media success, write, then IGNITE. Here’s how.
Are you developing great content for your organization? Chances are, that’s not nearly enough. You must ignite your work to have success on the social web.
Are you on your customer’s A-List?
Do you have the time to devote to social media? Can you really afford NOT to? Let’s look at the risks.
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