The customer is the customer. Adapt or die.
Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.
Getting to yes on adopting social media marketing
In this video interview, David Rosen of Burson Marsteller discusses how he leveraged external news events to nurture client social media activities.
The business case for Facebook, in one sentence
What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. Their […]
The hidden costs of social media conversation
It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal.  It’s not the goal. The goal of any organization is to increase shareholder value … a.k.a. make money. Even non-profits. Whether you work […]
Stop shoving social media down my throat
It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company. This is a philosophy that sounds good, but is often detached from practical reality. I have been immersed in […]
When did we forget about strategy?
Does anybody on the digital media scene pay attention to strategy? Or, are we so determined to lead our clients into social media nirvana that we dance right over that little detail? Joseph Jaffe, a regular on Mitch Joel’s wonderful Six Pixels podcast series, recently provided a passionate argument for his point that digital agencies seem […]